Apple Is Trying Its Best To Prevent Further Product Delay Amid Coronavirus Pandemic

Apple Lockdown

Apple Is Trying Its Best To Prevent Further Product Delay Amid Coronavirus Pandemic

The outbreak of Covid-19 has made it difficult for any smartphone company to launch their product. Apple is consistently facing production problems and supply slowdown. A new report from the company shows that Apple is trying its best to prevent launch of product delays. The reason behind this is Apple’s engineering team is unable to travel to China to assess iPhone prototype assembly due to current US travel restrictions. They are making video calls with their China colleagues to direct them online on iPhone prototype assembly. Furthermore, Apple is also allowing engineers to take prototypes home – something that was always restricted to prevent leaks.

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A former employee remarked that the components and camera module orders for the next-gen iPhone models are placed in March and April, so that assembly begins in the summer months. However, due to lockdown restrictions, the production development process has become complicated. To ascertain that there is no product delay, Apple is hosting video call conferences with its China employees, and is even allowing engineers to take home prototypes of unreleased products. Even though the China supply chain has opened up, US travel lockdowns are making things complex.

The senior authorities of Apple expect the component suppliers to continue making iPhone parts as planned while they reassess demand in May or June. The economic impact of this pandemic may force users to check on spends, resulting in low demand for Apple’s flagship product this fall. However, Apple is still taking the “wait and watch” approach to the pandemic, before making any big decisions for its fall launches. The company claimed that the extra modems or unsold 5G iPhones could cut into the rich profit margins, and Apple may take some hard decisions to prevent deeper profit cut.