Corona Pandemic Causes Global Smartphone Sales To Tumble
There is no denying that Coronavirus has impacted the entire world like nothing else ever before. From big to small businesses, everyone is suffering alike amidst the outbreak. The virus hasn’t even spared the smartphone industry. According to a new report by Counterpoint Research, global smartphone sales tumbled 14 percent in February as the coronavirus spread in China and overseas. This could be a likely harbinger of more declines as the outbreak continues to worsen in many parts of the world.
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The Coronavirus pandemic first prompted Apple Inc and other smartphone makers to shut their China stores in February and government data suggests Apple sold less than 500,000 smartphones in the mainland Chinese market during the month. But there is a small silver lining. China, which saw sales drop 38 percent in February from a year earlier, is now showing signs of recovery with many stores re-opening in mid-March. There are also signs of recovery in South Korea. However, for the rest of the world, “the worst is yet to come,” according to a senior analyst at the global research firm.
Smartphone makers across the globe are facing new supply chain disruptions as more countries impose lockdown orders. On March 24, Foxconn, one of Apple’s key suppliers, said it would suspend operations in India in compliance with government orders to lockdown the country till April 14. As more and more countries shut down to prevent the spread of Corona, it is yet to be seen how severely this is going to impact the smartphone industry in the long run.