Five Years On – How an Evolving Marketing Strategy & Tech Innovations are Keeping OPPO on Leaderboard
In 2014, when OPPO Mobiles made its India debut, nobody quite knew how they would stack up in a highly competitive and unique market like India. Enter 2019 and the company has been setting the benchmark in continuously evolving its marketing strategy to keep pace with its business and branding growth in India. The strategy has been backed by a continuous stream of technological innovations driven by improving the consumer experience.
India is the third-largest smartphone market in the world which makes it very crucial for brands to engage, fascinate and connect with customers on an on-going basis. The dynamic landscape demands consistent and continuous influence on customers which makes branding a challenging proposition. OPPO has witnessed some glorious moments of marketing innovations throughout these years and may now again disrupt the market with some breakthrough strategies.
OPPO has also been committed to product and technology innovation that creates a more immersive and comprehensive experience for users. With many firsts to its name like the world’s first periscope lens, shark fin rising camera, 10x Hybrid Zoom and Lossless Zoon, the company are always on the lookout for innovative tech. In the future, more and more OPPO users will be able to take advantage of various emerging technologies to improve the audiovisual experience of a smartphone
The technological innovations are supported by an equally creative marketing strategy. OPPO continues to connect with its consumers through entertainment and sports. The brand connects has over the years been further enhanced by ambassadors such as Hrithik Roshan, Sonam Kapoor, and Deepika Padukone, along with other ‘brand friends’, including Amy Jackson, Vicky Kaushal, and Yuvraj Singh, to name a few. OPPO has also entered strategic partnerships to amplify brand voice in various sports. In the year 2016, OPPO became the official Global Partner for ICC, torchbearers of Cricket – a game vastly loved and followed in India. In 2019, OPPO became the first official smartphone sponsor of All England Lawn Tennis Club (AELTC), host of the world-famous competition. Its association with Wimbledon marks its first move towards tennis. Through these associations, the brand aims to provide enhanced opportunities for juniors to compete on grass courts at all stages of their development, with the ultimate aim of becoming a Wimbledon champion.
Over the years, OPPO has constantly focused on improving its brand stature and has steadily climbed the ladder to take the top spot in the premium smartphone segment. OPPO was recently recognised as the most-preferred innovative handset brand in the premium segment, according to an independent study conducted by the analyst firm CyberMedia Research in 2019.
With a fine mix of innovative tech and unique marketing associations, OPPO has firmly established its stronghold in the market. Now, with an interesting line-up of products and its vision of promoting them through the most relevant brand associations and channels, Brand OPPO is ready to propel itself into the next phase of growth.