How COVID-19 is Driving Digital Transformation?

Digital Transformation

The year 2020 will be remembered as a tragic year in the history of this planet. Not only for people who lost their lives to this pandemic but for people who lost their jobs or couldn’t provide for their families. Every crisis forces us to learn something new and amend our mistakes. Amidst this pandemic, the world of business also learned how to fast track digital transformation strategies.

Ways Covid-19 Pushed Businesses towards Digital Transformation

Digital transformation can be simply defined as developing a flawless process of running all business operations remotely. For this to work seamlessly, businesses must design a framework that ensures:

Effortless communication among employees.

Smooth task management and accomplishment.

Market demands are met without any problems.

Management of projects and ensuring their completion.

Customer services are engaging, and so on.

Let’s take a look at how COVID-19 has been driving digital transformation across various business sectors.

#1. Exploring Untouched Opportunities

Businesses who quickly modified their digital transformation strategies to minimize the adversity of the COVID-19 crisis didn’t just stay afloat, they thrived! Some of the noteworthy examples are Amazon and Netflix as their revenue streams rose through the roof during this pandemic. Another such example is of services offered by Charter Spectrum. As people were forced to stay safe in their homes, they looked for ways to stay sane and fill their time with entertainment. Consequently, a huge surge was seen among people who either chose Netflix or Spectrum TV packages prices.

The business sector was already weighing the benefits of opting for digital transformation before the onset of our current health crisis. The COVID-19 just sped up this process. Whereas businesses who were unsure earlier, now had to dive into this unchartered territory and explore new avenues to survive. What most businesses do is that they create a digitalized framework that includes changes such as:

Training employees regarding safety.

Establishing protocols for ‘Work from Home’.

Exploring options for catering to tech-savvy consumers by developing a mobile app.

Making changes in the traditional business model to include technology that can help run the business remotely (e.g., chatbots, email automation, and so on).

The hiring of new employees using online tools (e.g., using LinkedIn for headhunting and Zoom or Skype for conducting interviews).

Using various software to ensure smooth communication and project management, etc.

#2. Choosing People Over Technology

The words ‘digital transformation’ always make people think that it is all about incorporating the latest technology and software to make a business grow. While that is true in a way, businesses need to realize that ‘people come first’. For effective and efficient implementation of any new technology or tool, the people who would get to use it must understand it first. The only way to maximize the output of your business is by training your employees.

Change is always scary and it is human nature that hinders our willingness to embrace change with open arms. Since the COVID-19 pandemic caused businesses to adopt the work-from-home model, many businesses were not ready for it. Simply, because they never anticipated running remote operations and did not train their employees to work from home. Businesses who facilitated their employees by conducting training sessions regarding the digital tools they would use for efficient time and task management faced fewer issues.

#3. Becoming Proactive

Being proactive means taking measures regarding something that has not happened yet. Businesses who regularly modify and implement their digital transformation strategy with the fast-paced technological advancements always stay ahead of the curve. That said, companies that rapidly developed and initiated the ‘Work from Home’ (WFH) model as soon as the news of the first COVID-19 cases came out, actually proved that they were proactive. Such businesses always stay atop.

Creating a digital strategy on such a large scale and in a short amount of time is definitely no joke. It is given that implementing it will also bring out challenges. But companies who have been conscientious in developing sustainable business processes know the importance of being proactive and working hard to ensure the survival of your business through the toughest of times.

#4. Securing Vulnerabilities Against Threats

This health crisis has shown us that old school business models are quite vulnerable to most threats. On the other hand, businesses that rely on technology to guide their growth do well because they equip themselves to deal with all sorts of unknown threats. Every business has a chance to turn a crisis into a growth opportunity. For instance, I and many of my friends used Charter Spectrum phone number to avail of their services during the continuous lockdowns. Why? Because the company saw it as an opportunity to increase its revenue. They actively used digital marketing campaigns which helped them gain a lot of new customers.