New Research Shows OnePlus Users Love Their Phones

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New Research Shows OnePlus Users Love Their Phones

A vast majority of potential premium smartphone buyers in India plan a replacement in a year, and Samsung users replace their smartphones faster than average, while OnePlus users hold onto their devices for a longer time, according to a new survey by Counterpoint Research.

According to Counterpoint Research’s ‘India Premium Smartphone Consumer Survey’, the replacement cycles among buyers who are currently using phones priced above Rs. 20,000 is close to 25 months. The market research firm surveyed upper-mid and premium segment Android smartphone users and included 800 respondents from top cities in India.

Pavel Naiya, Senior Analyst at Counterpoint Research, said in a statement, “The Indian market has been growing at a healthy rate. There is a close competition between Samsung and OnePlus in the premium segment. Almost six out of 10 Samsung users are interested in replacing their smartphone within the next year. About four out of every 10 users of OnePlus plan to buy a new smartphone in the next year.”

The survey also found that almost half of the respondents are interested in spending Rs. 40,000 or more for their next purchase. One in every five respondents is interested in spending more than Rs. 60,000 and around 8% of these respondents indicated their interest in spending Rs. 80,000 or more.

According to Counterpoint, the most in-demand features include in-display fingerprint, facial recognition, dual or more cameras, and AI capabilities. This was followed by longer battery life along with fast charging, higher memory storage, new designs, and multiple cameras. Punch hole displays and foldable displays are yet to make any significant impact on consumers’ buying decisions in India, says the report.