OnePlus Opens New R&D Centre in Hyderabad
Ever since the entry of OnePlus into the Indian market, the brand has seen a phenomenal growth. With some astounding, innovative features and a price point that lured customers from across categories, the global smartphone brand has managed to become the largest premium-segment smartphone player in India, while creating the entire affordable flagship category.
Considering how big and important a market India is for the company, OnePlus has now decided to create products that are closely aligned with the demands of its largest user base. At an event in Hyderabad, OnePlus has opened up its new R&D facility. With a promised Rs. 1,000-crore investment planned out for the same, this will be the company’s biggest research centre anywhere.
OnePlus has long had plans to localize its Oxygen OS for the Indian market, given the growth of the brand in this country. Owing to this, the OnePlus 7 and OnePlus 7 Pro, saw modified Oxygen OS for India-specific features such as cricket cards, Zen Mode and others. The new R&D centre will continue to work on Oxygen OS for both the Indian market as well as the global markets. This also means that the upcoming OnePlus smartphones will offer more India-centric features in a bid to appeal to the customers. Additionally, the future development of all software-related products will be undertaken at the Indian R&D centre.
With India’s demands for superior camera performance on their smartphones, the India R&D centre is also expected to improve camera performance on future OnePlus devices. This is evident from the fact that the company has already shown off its global OnePlus Labs in Taiwan a few months ago where it worked extensively on the camera performance of the OnePlus 7 Pro. Additionally, with the rise of Internet-of-Things (IoT), OnePlus could leverage the phenomena. With upcoming smart TVs, OnePlus will definitely work on IoT in its new R&D centre.
This, along with many other important tech developments by the brand will certainly elevate its positioning across the world, but especially in one of the biggest consumer markets as well.