Last year, Realme India CEO Madhav Sheth had teased the first fitness band that will join the Realme family. On the latest AskMadhav episode on YouTube, he finally confirmed that the company’s first fitness band will be released in February. Without sharing anyspecifics about the device, Mr Sheth revealed a tentative timeline for the anticipated Realme fitness band. He also made some revelations about the introduction of advertisements on Realme phones, the India launch of Realme X50 5G, and the rollout of Wi-Fi calling on Realme phones.
The most important take-away from the session is the launch timeline for the Realme fitness band. For now, it is not known what the band will be called and what its specifications are going to be. However, we can assume that the fitness band will be positioned in the lower price bracket. At the launch event of Realme 5i, a rough look of the band displayed on the stage suggested a design similar to that of Xiaomi’s Mi Band 4. Previously, a listing was also spotted on the Bluetooth certification website, hinting at an imminent launch of a fitness band from Realme. Realme could also launch a dedicated health app for seamless connectivity between the fitness band and the paired phone – much like Huawei, Honor, and Xiaomi.
The company is also going to introduce advertisements to the ecosystem of its smartphones. Mr. Sheth said that “it is important that Realme is able to run a sustainable business model to compete with other top players in the industry to provide the most competitive product.”
The advertisements will open a new revenue stream for the company, according to Mr. Sheth, but will not compromise the user experience. Users will have the option to disable the advertisements entirely.
Mr. Sheth has also shared a schedule for when the Realme smartphones will receive the Wi-Fi calling feature, which is currently offered by Airtel and Reliance Jio in India. Starting with Realme X2 Pro in January, the company will begin the rollout of the feature that will span the third quarter of 2020.