Will there be a comeback for Motorola in 2020?

Motorola Razr

Will there be a comeback for Motorola in 2020?

Lenovo-owned Motorola, which has lately enjoyed a lot of limelight with the announcement of the Motorola Razr reboot, has now announced that it will release a top-tier flagship device in 2020.

The company once recognized for revolutionizing the phone communications arena with the announcement of the Razr V3, the coolest device in the early 2000s, has since walked back and concentrated on delivering midrange smartphones incapable of competing against top-tiers from other brands such as Apple, Samsung, and Huawei.

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The brand did try to release an assuring smartphone in the Moto Z3, but the outdated processor inside the device quickly placed it behind competitors such as the iPhone XR and DroidLife. Moreover, instead of acting on releasing newer smartphones with better specifications for 2019, the tech company decided to release more midrange phones again.

Motorola lately tried to get public recognition with the launch of the Razr foldable, a reboot of the famous, best-selling Razr clamshell phone from the year 2004. The smartphone, however, isn’t a top-tier device; the Motorola Razr is a new foldable smartphone that features midrange specs – but is still more costly than a maxed-out iPhone 11 Pro Max (512GB storage).

Well, apart from being one of those folding smartphones, on the outside, it has a 2.7″ 600-by-800-pixel OLED display that presents information, the time, and similar widgets, when the thing is folded up. You’ll not find a 3.5mm headphone jack; rather, you’ll have to use a USB-C-to-headphone adapter. It also has a 16-megapixel rear camera and a 5MP camera at the front along with a fingerprint sensor.

The device is powered by Android 9, and a mid-range Octo-core 2.2GHz Armv8-compatible Qualcomm Snapdragon 710 system-on-chip. It carries 6GB of RAM and 128GB of internal storage which weighs in at 205g.  The device has a 2510mAh battery, and the smartphone as a whole is defined as splash-proof. Like the Model T, this device also comes only in the black colour. The Motorola Razr consists of 4G/LTE, but not 5G. The smartphone has Bluetooth 5 and the general Wi-Fi connectivity, NFC, USB-C port, eSIM, and area services. There is also no slot for extra storage.

This newly launched smartphone provides many of the same build qualities that made the Razr so popular in 2004: a small, pocket-sized body, and a quirky design that made it recognizable and successful. Motorola has taken a big risk with Razr this time. Whether it will pay off is something that we will see after the device goes for its first sale on 15th April.