From VGA to Rising Camera Phone

There was a time when a phone could barely manage to deliver a 2MP camera (VGA Camera Phone). Today, the battle for smartphone camera supremacy has reached 48MP, with brands like OPPO leading the fray. And it’s only been two decades since the now ubiquitous camera was blended into phones. In fact, smartphone cameras are now so widely used that digital cameras have started feeling the heat.

Mobile phone cameras have reached the pinnacle of innovation. But where did it all begin?

The evolution from VGA to Rising Camera

The phone camera was introduced in 2000 and only had enough memory to store 20 photos. The resolution of these pictures was nothing to write home about, ranging somewhere between 0.11 to 0.35 megapixels. Slowly, the camera graduated to VGA technology (Video Graphic Array), which again was pretty basic, but still better than its previous version.

As the camera started gaining popularity, phone makers started to focus their energy towards building better cameras. The technology progressed to flash features, zooming, self-timer, filters, and more, but the highest any device could reach was 1.3MP.

After almost a decade of experimentation, companies started taking this feature more seriously. The glimpses of technology that we see in our phones today had started becoming more visible. Manufactures started adding sub-features like video capabilities, panorama clicks, image editing, and filters to complement the main camera.

New-generation camera phones

At the beginning of 2015, a new trend brought in a tsunami of change in the phone industry and completely altered the need for a mobile phone. That trend was ‘selfie’. With the arrival of this trend, the need to build dual camera phones also grew. By this time, mobile phones have already evolved into smartphones. Eventually, dual cameras became one of the biggest smartphone trends of 2017.

The meteoric rise of social media platforms like Facebook and Instagram motivated everybody to become a photographer. As more and more people began to ‘influence’ on social channels, the need to click pictures that would rival those taken on DSLR cameras grew. Hence, smartphone companies started introducing micro-features for cameras. From shooting in formats like wide angle, to manually adjusting shutter speed, white balance, focus and ISO, every DSLR feature was successfully emulated by brands.

Next-gen camera phones

Smartphone cameras are now a necessity, not a luxury, and many of them are equal to even the best of standalone digital cameras. Companies like OPPO have constantly innovated to launch smartphones that have advanced camera features. The company has many firsts – from selfie beautification to release of a 13-megapixel camera smartphone and smartphone with a rotating camera-OPPO has been a trendsetter. With a string of releases of late, it has raised the bar of camera innovation even further.

Technology unlimited

With the introduction of the OPPO F11 Pro, the global smartphone maker has shattered yet another glass ceiling. The phone offers a dual rear camera combining 48MP and 5MP for unmatched results. The focus has not just been on megapixels, but OPPO has also improved image sensor, aperture, and AI-image processing to make it a worthy competitor.

An unparalleled experience

  • Portrait Mode: With this technology, the OPPO F11 Pro’s camera offers face mapping, checks skin tone and features, and applies advanced algorithms to clearly distinguish the portrait from its background.
  • Ultra-night mode: The AI engine recognizes different scenes and optimizes settings to help deliver excellent images even in low light. Its ultra-clear engine applies image stabilization for longer exposure times while enhancing features in low-light situations.
  • The rising camera: OPPO launched the rising camera with the F11 Pro, to help take better selfies. It rises from the top-center and is backed by intelligent algorithms to improve the selfie-taking experience.
  • The smartphone’s editing tools have special beautifying features, like one-tap beauty, whitening, slim face, enlarged eyes, removing dark circles, whitening teeth and more. All these features combine to turn any ordinary picture into an extraordinary one.

The OPPO F11 Pro has pushed the boundaries for smartphone camera innovation and managed to capture the fancy of users. As the demand for better phone camera increases, more and more brands are expected to join the race to deliver exciting innovation in this domain.

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