After a lawsuit was filed by several US State Attorneys General calling out Google for its anti-competitive conduct and dominance in the search service industry, the tech giant replied in a blog post, responding to some of the claims of the lawsuit.
According to Google, “Today’s lawsuit by the Department of Justice is deeply flawed. People use Google because they choose to, not because they’re forced to, or because they can’t find alternatives. The lawsuit would do nothing to help consumers. To the contrary, it would artificially prop up lower-quality search alternatives, raise phone prices, and make it harder for people to get the search services they want to use.”
The biggest search giant in the world does pay to promote Google Search, but in defense, it drew a comparison to a cereal box at a supermarket, explaining that in order to get your cereal to the eye-level or end shelf you’d have to pay the supermarket. The supermarket shelf that Google is alluding to is basically companies like Apple, AT&T, Verizon, Samsung, and LG that Google needs to pay to promote Google Search as a default or top choice search engine.
Google also said that consumers do have the choice to switch to a rival search engine, and that option is always readily available to use. Moreover, Google also depicted through a graphic how it is very easy to change a search engine on Safari.
The tech giant also stated that in Windows-powered computers, Microsoft Edge is preloaded with Bing as the default search engine. In fact, Android devices prominently feature Google services by promotional agreements with carriers and OEMs.
In more responses to the lawsuit, Google claimed that when Yahoo! paid Mozilla to be Firefox’s default search option, most Americans switched the setting to Google. In addition to this, Google also stated that it does compete with “Kayak and Expedia for flights, Open Table for restaurants, recommendations from Pinterest and Instagram,” and that 60 percent of Americans start a product search on Amazon.
“We understand that with our success comes scrutiny, but we stand by our position. American antitrust law is designed to promote innovation and help consumers, not tilt the playing field in favor or particular competitors or make it harder for people to get the services they want. We’re confident that a court will conclude that this suit doesn’t square with either the facts or the law. In the meantime, we remain absolutely focused on delivering the free services that help Americans every day. Because that’s what matters most,” the tech giant concluded.