Ordered to stay indoors due to the outrageous situation of COVID-19 lockdown, Indians are using around six hours a week on video streaming platforms such as Netflix, Hotstar and Amazon Prime.
And it’s not web-series reruns or cricket matches that are drawing them in. A business survey released recently suggests the average streamer in India is vouching for films and web series produced by numerous platforms.
In a recent survey, BARC (Broadcast Audience Research Council) and Nielsen issued the third edition of its record on television and smartphone consumption.
Both the platforms examined Zee5, Hotstar, Prime Video, MX Player, Voot, and Netflix. As per the report, people are spending around 13% more time on web-streaming platforms during the COVID-19 lockdown period than they did earlier.
The report proposes that each user is spending 33% more time watching original series on the video streaming application. Well, the report doesn’t mention any special series, but some of the examples of successful Indian originals include Jamtara, Sacred Games and SHE on Netflix, and Special Ops on Hotstar. At 53%, the demand for movies has also increased. One of the important reasons for this surge is possibly the shutting down of movie halls.
In contrast, the time spent on non-original web series in India has decreased by 17%. Also, due to the suspension of sports in the pandemic, there is a decline in content consumption the sports category by 83%.
This report also mentioned other ways Indians are spending time during the lockdown. One of them is by playing online mobile games which have seen an increase of 15%. People are also taking out time to read online news and gain information about their surroundings, and the report suggests it has increased by 42%. The number of online news app downloads also increased by 15%.