The wide adoption of the use of the internet has impacted modern businesses. Many entities are seeking to improve sales through ads and influencer marketing. We all have decided what to consume based on recommendations by key figures we emulate. These prominent people in the context of marketing go by the name Key Opinion Leaders.
What are Key Opinion Leaders?
Also known as KOL, they are people with a vast reputation in professional fields. They can influence consumption choices through word of mouth. KOLs have a reputation not because of their popularity but because of their experience or education level. An example can be a surgeon who has several years of experience in his field. KOL are trusted because they are dimmed independent and not affiliated with the products they recommend. They do so ethically.
Are Key Opinion Leaders Influencers?
The difference between KOL and influencer has raised several concerns over the past. Even though their marketing relevance can get deemed, all the same, one can spot the difference between them. They are relied upon for their expertise. They might not have a large follower, but their recommendation is valuable as compared to influencers.
The KOL has a reputation in the fields they operate, and their influence has more power than that of influencers. On the other hand, influencers’ sole role is to generate income through adverts and campaigns. The influencers’ primary tool is content creation and the online persona they have created.
Getting a KOL
Rising to the standard of a Key Opinion Leader is not easy. Those with history in politics or professional fields are relatable with KOL. Also, Television personalities and those with ideas on trending topics can quickly rise to be KOL.
Importance of Key Opinion Leaders
Convincing consumers to choose a particular brand is not easy. It takes a lot of effort and time trying to influence people’s consumption habits. With KOL, the chances of impacting consumers’ interests in a product are high. Their vast reputation is a tool that they use to convince their followers.
How to choose the Right One
With the growth in internet usage, more and more self-proclaimed KOL emerges. You want your product to be known to the correct customers. Who would they trust more than an envied Key Opinion Leader? It is essential to start by identifying your business’s needs and what message KOL should deliver to the prospective customers.
Next, you identify your target audience and the appropriate media to reach them. The more significant objective is to generate sales, and therefore, your KOL should have experience in the field of interest. Your worry should not be on the KOL’s real influence on the general market but instead on the target market. Finally, consider the cost of working with the KOL. You want a KOL with a good subscriber base, but at the same time, they must meet your budget.
Why work with Netbase Quid
The risks involved in working with a KOL are enormous to your business and can lead to massive losses if not properly analyzed. Therefore, it’s important to assess the profiles of every potential KOL, even though it’s overwhelming and time-consuming.
Netbase Quid provides you with real-time market intelligence on the best KOL to use. They sort potential KOL based on engagement and reach and help you make the perfect decision. It has also provided access to tons of resources, i.e., social media posts, product reviews, journal articles, and a whole lot.
With the increase in word-of-mouth marketing, your brand is just a step from generating the desired sales. Get a reputable KOL and watch your sales grow.