In a new report from International Data Corporation’s (IDC) named Quarterly Mobile Phone Tracker, India was the only smartphone market in the top 3 to witness growth, as both the China and US markets declined year-over-year (YoY) in the July-September 2020 quarter.
Not just that, Chinese phone maker Xiaomi has retained its top slot in the Indian market for another quarter. Samsung and Vivo occupy the second and third positions respectively in terms of the number of smartphones shipped during the July-September quarter this year.
According to IDC, a record 54.3 million units were shipped during the quarter with 17% YoY growth in the crucial third quarter of the year. “The reopening of the country with fewer restrictions was further fueled by pent-up demand in July and August and channel stocking in September to meet the upcoming Diwali quarter demand,” the report states.
Additionally, e-tailers led the online channel share reaching an all-time high of 48%, growing by 24% YoY. Consumers preferred online purchases as they were driven by promotions and sale events by e-commerce players. Meanwhile, offline sales registered a moderate 11% YoY growth after a challenging first half of the year, IDC said.
IDC also said that it expects growth to continue for the online channel, driven by more affordability initiatives and pricing aggression in comparison to offline channels during the festive months, even as supply starts to normalize for the offline channels.
Xiaomi shipped 13.5 million units in the quarter under review registering a growth of 7% as compared to September quarter last year. Xiaomi’s Redmi 8A Dual, Redmi 8, and Redmi Note 9 were the top three models nationally. Xiaomi was also the top-selling brand online with a 35% share, as POCO (sub-brand under Xiaomi) sales reached an all-time high of more than one million shipments. Samsung at the second slot registered strong YoY growth of 38% in the quarter ended September 30 with record shipments of 12.1 million units.