Poco Emerges Third Largest Online Smartphone Brand

Xiaomi POCO M3

Chinese smartphone maker Xiaomi’s sub-brand Poco has overtaken OnePlus and Realme to emerge as the third-largest online smartphone player in the Indian market, according to Counterpoint India Smartphone Monthly Model Tracker 2020 November report. Two out of the top three devices sold were Poco devices, with Poco M2 and Poco C3 registering the most demand, the report states.

Poco India achieved this feat within 10 months of launching itself as an independent smartphone brand with a portfolio of devices including Poco X3, C3, M2, and M2 Pro, helping it overtake established brands such as Realme and OnePlus.

Anuj Sharma, Country Director, Poco India said, “Within the first 10 months of becoming independent, we are the 3rd largest online smartphone player in the market and even sold over 1 million units within the first week of the Big Billion Day sale on Flipkart. These achievements underscore consumers’ overwhelming endorsement of POCO’s brand philosophy of ‘Everything you need and nothing you don’t’. It is their constant trust in us which has further helped us feature as the number 3 online smartphone brand in the market.”

In the third quarter of 2020, Poco captured the fourth position in online segment shipments, post which it rose to the third position in November 2020. The smartphone company has also discounted its best-sellers for a limited time and consumers will be able to purchase Poco C3 3+32GB variant at Rs 6,999 and the 4+64GB variant at Rs 7,999, while the Poco X3 will be available starting at Rs 15,999, with a flat Rs 1,000 discount on all three variants.