Samsung Smartphone Sales Soars to New Heights: Report
A report by leading research firm Gartner has showed that Samsung sold over 75 million smartphones globally in the second quarter (Q2) 2019 and grew its share by 1.1 percentage points (year over year) after witnessing a decline in six consecutive quarters.
According to the report, strong demand for Samsung’s new Galaxy A series of smartphones and the revamp of its entire entry-level and mid-range smartphone range has helped this positive performance.
Anshul Gupta, senior research director at Gartner, said, “Demand for Samsung’s flagship Galaxy S10 ₹ 58,000 started to weaken during the quarter, however, indicating that achieving growth in 2019 as a whole will be a challenge.”
Global sales of smartphones to end-users declined 1.7 percent in the second quarter, coming up to 368 million units. The report states that demand for high-end smartphones has slowed at a greater rate than the demand for mid-range and low-end smartphones.
Anshul Gupta also added, “To try to boost smartphone replacements, we’ve seen manufacturers bringing premium features such as multi-lens front/back cameras, bezel less display phones, and large batteries from their flagship smartphones into lower-priced models.”
Among the top five global smartphone vendors, Huawei and Samsung had the strongest annual sales rise in the second quarter of 2019, at 16.5 percent and 3.8 percent, respectively. Both these smartphone giants accounted for more than a third of total smartphone sales globally.
However, sales of iPhones continued their decline year over year, but at a lesser rate compared with the first quarter of 2019. Apple sold just over 38 million iPhones in the second quarter, a 13.8 percent decline year over year.
Among the top five countries in smartphones sales, China held the top rank with 101 million smartphone sales in the second quarter of 2019, up 0.5 percent year over year. India sold a total of 35.7 million smartphones, achieving a market share of 9.7 percent in the second quarter of 2019. Those sales in India represented a 2.3 percent decline year over year, however, mainly due to slowing consumer upgrades from feature phones to smartphones.
According to Gartner, global smartphone sales will remain weak for the rest of the year. The report also stated that it expects that sales of worldwide smartphone sales to end-users will total 1.5 billion units in 2019.